Our Values
Inspired by nature. Committed to its future.
From the sun-drenched Amalfi Coast to the ancient Australian bush and the endless sands of the Moroccan desert, every LUMIRA fragrance is a tribute to the beauty of our planet. Inspiration comes with responsibility.
As a Certified B Corporation™, we uphold the highest standards in sustainability, ethical sourcing, and social impact - ensuring that luxury never comes at the earth's expense.
Philosophy
The art of slow perfumery.
We believe fragrance should never be hurried. Slow perfumery is an intentional approach - artisanal, unhurried, and deeply considered. It is a ritual of precision and care, where each ingredient is chosen for its integrity, each accord is allowed to mature, and each bottle is a handcrafted expression of time well spent.
Intention & Mindfulness
Each fragrance is composed as a ritual - designed to make the wearer pause, notice, and inhabit the moment fully.
Craftsmanship
Small-batch, hand-poured, and shaped by the wabi-sabi spirit: handmade, imperfect, and unrepeatable in the most beautiful sense.
Time & Patience
Unlike fast-tracked manufacturing, our fragrances are allowed to macerate fully - ingredients blending and evolving until they reach their truest expression.
Quality over Quantity
We champion longevity, intimate sillage, and mindful consumption - over volume, novelty, and haste.
Responsible sourcing
What we put into our products matters.
Finest natural ingredients, responsibly sourced through Fair Trade partnerships. From 2024, transitioning to Green Chemistry - upcycled and biodegradable.
Thoughtful packaging
Designed with the future in mind.
Coloured-through glass - infinitely recyclable. FSC certified cardboard. Zero single-use plastic. Designed with the future in mind.
Conscious production
Keeping our footprint as small as possible.
100% Australian-owned and made. Small-batch production, carbon-neutral shipping, and recycled cartons for every delivery.
Clean formulation
Vegan, non-toxic, and nothing you wouldn't expect.
100% vegan and palm oil-free. Never tested on animals, and free from GMO ingredients. Every product category is formulated to the same uncompromising standard - clean carriers, non-toxic actives, and full transparency about what goes in.
The story so far
Over the past decade we’ve taken consistent steps towards meeting our ethical and environmental commitments.
Small-batch production
2013
LUMIRA began as a small-batch candle brand lovingly handmade in the Sydney kitchen of our founder Almira. Crafting each product by hand allowed us to minimise waste and gave us full transparency over the ingredients. While the company has grown, we’ve stayed true to this ethos.
Coloured-through glass
2016
We transitioned to coloured-through glass for all our candle vessels. Unlike painted glass vessels, coloured-through glass can be infinitely recycled in curbside recycling.
Royal Botanic Gardens
2018
Our three-year partnership with the Royal Botanic Gardens, Sydney commenced with the creation of three bespoke candles, with 20% from the sale of each donated directly to the Gardens. Over three years, we donated more than $20,000 to the Gardens’ research and conservation work.
Sedex accreditation
2019
Sedex is one of the world’s leading platforms to improve working conditions in global supply chains.
Soy-coconut wax
2020
We transitioned to using an all natural blend of coconut and non GMO soy wax for our candles. This gives a beautiful and long-lasting burn while also being eco-friendly and cruelty-free.
i=change
2022
We teamed with i=change to give back $1 from every online transaction to one of three deserving NGOs. With your help, we’ve supported the vital work of Beyond Blue, Greening Australia and Global Sisters.
B Corp certification
2024
In an exciting step for the future of LUMIRA, we received B Corp certification after a rigorous assessment of every aspect of our business operations, demonstrating high standards and transparency around social impact.
10ml EDP format
2025
Less waste, lower entry point, the same uncompromising quality. Fragrance designed to be lived in, not saved for.
Giving Back
Caring for our community.
We give back $1 from every online sale to an NGO of your choice, via our ongoing partnership with i=change. To date, we've supported the vital work of Beyond Blue, Greening Australia, and Global Sisters.
The financial goals of our business are always carefully balanced with our commitment to making a positive contribution to society.
Shared Goals
Guiding Our Growth
We use the United Nations Sustainable Development Goals
as a roadmap to help guide the growth of our business.
3 Good Health & Well-Being
Our non-toxic, vegan formulations are designed with people in mind - free from harmful ingredients, and crafted to be as kind to the body as they are to the senses.
8 Decent Work and Economic Growth
We partner with manufacturers and suppliers who share our standards - holding ourselves and them to Responsible Sourcing Policies that protect workers' rights, fair wages, and safe conditions across our supply chain.
12 Responsible Consumption & Production
From small-batch production and upcycled ingredients to carbon-neutral shipping and FSC certified packaging, every decision we make considers what we use, what we leave out, and what we leave behind.
15 Life on Land
Nature is our greatest source of inspiration. Through our partnership with i=change and our commitment to ethical ingredient sourcing, we give back to the ecosystems that make our work possible.