Journal

How to use perfume to complement your spring wardrobe

We’ve always maintained that perfume is the ultimate accessory and finishing point to a well-constructed outfit. With sunnier days ahead in the southern hemisphere, we asked Nardine Ataera – the co...

Four fragrances for your next outdoor event

There’s no doubt this will be the season of the great outdoors, so give your alfresco lifestyle a glamorous spin with the right fragrance. The following four perfumes will see you through every oc...

Making sense of scent families

The human nose is a finely tuned piece of equipment, capable of detecting more than one trillion distinct odours. It’s an impressive feat but one that can provoke confusion and misunderstanding whe...

4 scents to uplift your mood

Of all the senses, smell remains the least understood by science, creating a tantalising void for magic and mystery, supposition and speculation. One theory gaining gravitas in scientific circles ...

How to store and care for perfume

Perfume brings such joy to our lives, it’s only natural to seek to extend it. And with careful storage, it’s entirely possible to help your favourite Parfum or Perfume Oil go the distance.  Here,...

3 popular perfume myths debunked

As we cautiously but optimistically return to coffee dates, lunches and intimate parties, we’re revelling in the chance to dress up once again. The ultimate accessory for all these occasions? A pe...

3 ways to add luxury to your hand-washing ritual

Beyond simply good manners and basic hygiene, hand washing can quite literally save lives – a lesson that 2020 taught us all too well. But that’s no reason to consider it one of the many dull but ...

How to layer fragrances to transition to a new season

Certain scents – warm, radiant, with an effervescent splash of citrus – will forever conjure summer’s brightest days. Others – rich, opulent, a little mysterious – seem to create warmth from withi...

3 significant moments in the history of perfume

Perfumed products – balms, oils, waters – have beguiled humans for millennia, elevating sacred rituals and bringing moments of delight to the everyday. In honour of the upcoming National Fragrance...

Five ways to use your luxury room spray

A scented room spray is a quick and effective way to refresh a space; the effect is instant and, if the scent is high quality, it will last a couple of hours. But a few additional tips and tricks ...

The making of Terra Australis

From the very beginning, each LUMIRA fragrance has taken as its starting point the beauty and wonder of the natural world. But while the collection traverses Tuscany, Marrakech and all points in b...

The making of Tonic of Gin

The desire to capture a place and a moment in time through scent is a centuries-old tradition, but bringing it to fruition can take the perfumer along many different paths. For LUMIRA, it results ...