4 Types of Floral Fragrances to Enjoy This Year

Chances are, you already have an opinion on floral fragrances. Whether they’re a mainstay of your collection or one you prefer to avoid, it can be easy to group all florals into a single scent family. Not so fast. This style of fragrance can vary widely – a lush white floral creates a very different feeling to the clean drydown of a rose perfume. And with beauty bible Allure naming the return of floral fragrances as one of the biggest perfume trends for 2025, now’s the time to find one to suit your style. 

“Florals have a straightforward appeal because they remind us of being among the beauty and serenity of nature,” says Lumira founder and creative director Almira Armstrong. “They’re inherently optimistic but they’re also diverse. Not all florals are as wholesome as you might think – they can be incredibly sensual, too.”

This year, there’s a floral perfume to match every aesthetic or occasion, including these four.

Voluptuous florals

Stroll passed a jasmine bush in full bloom and it’s hard to fathom that such small blossoms can yield such limitless scent. White florals are never shy in sharing their beauty; their opulence spills over, leaving a bewitching trail. With masses of jasmine and lily, La Primavera is the most voluptuous floral in our collection. Its lush creaminess whispers of beauty and romance, and will leave you sighing with delight.

Shop La Primavera Eau de Parfum

Sensual florals

A sensual floral is equally opulent, but it comes with a daringly carnal edge. In Balinese Ylang-Ylang, the first impression is invigorating, even a little spicy, with the sharp warmth of black pepper and aromatic thyme. Then comes the languid stretch of the ylang-ylang flower, entwining with black orchid and jasmine sambac in an enveloping fragrance oil that’s heady with the promise of desire.

Shop Balinese Ylang-Ylang Perfume Oil

Clean florals

Clean florals start out smelling like a garden in full bloom but they have the freshly laundered drydown of a skin scent. Together with its olfactive relatives peony and geranium, rose is the queen of clean, and Persian Rose is as pristine as they come. This sparkling take on the rose feels fresh and modern, with the delicate sweetness of the Rosa Damascena amplified by citrus notes of bergamot and mandarin.

Shop Persian Rose Perfume Oil 

Aquatic florals

The purity of water meets the luminosity of flowers in an aquatic floral fragrance. In Il Giardino, the creamy sweetness of magnolia and bright gardenia are daubed with raindrops for a head-turning burst of clarity. This wild and luscious home fragrance is inspired by secret gardens, and it’s your doorway to an escape from the everyday.

Shop Il Giardino Candle

Written by Michelle Bateman